Our mission is simple yet ambitious: to craft unforgettable experiences at every touchpoint. Whether it's a signature dish, a curated drink or a night to remember, we believe in creating moments that linger long after the tables are cleared.
Our Vision
To be the leading lifestyle and hospitality group in Southeast Asia, setting the standard for excellence in dining, entertainment, and experiences.
Our Mission
Creating unforgettable moments through exceptional food, innovative concepts, and genuine hospitality that brings people together.
The Beginning
Founded in 2015 by Christian Rijanto, Bram Hendrata, and Brian Sutanto, BROS Wellness Club was born from a simple realization: Medan needed more accessible yet stylish lifestyle venues. The vision was bold - to build spaces where people could enjoy good food and music while creating lasting memories in an inclusive, welcoming atmosphere.
The First Step
It all started with Blowfish in 2003, introducing a unique concept that merged premium dining with vibrant music and community energy. From a storage room office to a six-month waiting list, the founders rolled up their sleeves, washing dishes and handing out menus to build something truly special. This hands-on approach and dedication to excellence became the foundation of BROS's culture.
Our Philosophy
Every one of our projects embodies the BROS philosophy: providing a distinctive concept in a unique setting with an emphasis on excellent product, superior service, and genuine value. What we do is take something ordinary and infuse it with our soul, emotion, and meaning; and then we tell its story over and over again.
Our Core Values
Excellence
Uncompromising quality in everything we create
Innovation
Constantly evolving and pushing boundaries
Authenticity
Genuine experiences and honest connections
Community
Bringing people together through shared experiences
By The Numbers
Outlets in Indonesia
Across Indonesia and beyond
Unique Brands
Each with distinct identities
Team Members
Dedicated professionals
Recognized Excellence
Our properties have been featured in prestigious international publications including Wallpaper, BBC World, CNN, Surface, Sydney Morning Herald, The Age, Australian Financial Review, Destinasian, and Globe Asia. We've won numerous awards from both local and international publications, recognizing our commitment to innovation and excellence in hospitality.
🏆 Industry Recognition
Multiple awards for restaurant design, culinary excellence, and service quality
📰 Media Coverage
Featured in leading lifestyle and hospitality publications worldwide
⭐ Customer Satisfaction
Consistently high ratings across all platforms and venues
🌏 Regional Leadership
Pioneers in bringing international concepts to Southeast Asia
Beyond Dining
Through BROS Live, we've expanded into music and entertainment, organizing Indonesia's premier festivals including DASAWARSA (DSWRS), We The Fest, and Medan Culinary Festival. These events bring world-class artists and unique experiences to Indonesia, creating cultural landmarks that unite communities through music, food, and celebration.
BROS Live
Our events division has become synonymous with world-class entertainment in Indonesia, bringing international headliners and creating unforgettable experiences for hundreds of thousands of attendees each year.
Medan's Largest Community
Premier urban music festival
Makarta Culinary Festival
Our Brands
From fine dining to casual eateries, rooftop bars to artisanal bakeries, our diverse portfolio represents the best in lifestyle hospitality. Each brand is carefully crafted with its own unique identity while sharing our commitment to excellence.
Social House
FLOR
Osteria GIA
Kitchenette
Cork&Screw
And many more...
Looking Forward
As we continue to grow, our commitment remains unchanged: to create unforgettable experiences, build strong lifestyle brands, and lead the hospitality industry with innovation, passion, and excellence. This is how we create the good life.
We're not just building restaurants and venues - we're creating communities, fostering connections, and enriching lives through the power of shared experiences. Join us on this journey as we continue to redefine hospitality in Southeast Asia and beyond.
Join Our Journey
Become part of our story and help us create the good life